Simon Sinek is a renowned leadership expert, author, and motivational speaker. He has shared numerous insights and quotes about leadership, teamwork, and finding purpose in work. Here are 25 of his most famous quotes. Keep in mind that the list is not exhaustive, as Sinek has made countless contributions to the field:

1. “People don’t buy what you do; they buy why you do it.”
2. “Start with why.”
3. “Leadership is not about being in charge. It’s about taking care of those in your charge.”
4. “The goal is not to be perfect by the end; the goal is to be better today.”
5. “The true price of leadership is the willingness to place the needs of others above your own.”
6. “Great leaders are willing to sacrifice their own personal interests for the good of the team.”
7. “Trust is built on telling the truth, not telling people what they want to hear.”
8. “There is a difference between listening and waiting for your turn to speak.”
9. “A team is not a group of people who work together. A team is a group of people who trust each other.”
10. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
11. “Working hard for something we don’t care about is called stress; working hard for something we love is called passion.”
12. “We achieve more when we chase the dream instead of the competition.”
13. “The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.”
14. “Leadership is not about the next election; it’s about the next generation.”
15. “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”
16. “Great companies don’t hire skilled people and motivate them; they hire already motivated people and inspire them.”
17. “The only way to do great work is to love what you do.”
18. “Don’t quit. Never give up trying to build the world you can see, even if others can’t see it.”
19. “Values are not simply posters on the wall. They are the things we do when no one is watching.”
20. “Leadership is not about being right. It’s about admitting when you’re wrong.”
21. “Vision is the ability to talk about the future with such clarity it’s as if we are talking about the past.”
22. “Your job is not to do the work for others; it’s to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible.”
23. “The best way to find out if it will work is to do it.”
24. “Innovation is born from the interaction between constraint and vision.”
25. “A boss has the title; a leader has the people.”